Main-Main x Fahrenheit88: Diya Deepavali

This Deepavali, Main-Main partnered with Fahrenheit88 to license its AI-born character as the mall’s official festive theme, Diya Deepavali. Reimagined as Diya, a curious young girl experiencing her very first Deepavali, the character led visitors through five Kolam-inspired art installations at the main entrance, each representing a chapter of the festival and featuring 100 physical 10-inch Diya figures produced by Main-Main. Upstairs, a second zone showed Diya in traditional Deepavali attire exploring the meaning behind customs like thoranam and festive lanterns, alongside screenings of her AI animated shorts.

The month-long showcase traced the character’s journey from AI persona to collectible figure, stepping off the screen and into the mall to meet local culture. From colourful fashion figures downstairs to traditional dress upstairs, and from physical installations to virtual AI shorts, the experience brought tradition and modernity into conversation. Fahrenheit88 led curation and promotion, rewarding shoppers with festive perks and bringing in models for on-site photo sessions.