Main-Main x Dasein Academy of Art: I Am A Teacher

Xiao Jie Jie, Main-Main’s AI-born character, took on a new role for I Am A Teacher, a community initiative by Dasein Academy of Art that celebrates the people who shape us in the classroom. As the campaign’s content partner, Main-Main reimagined the cute edition of Xiao Jie Jie as a teacher in a series of AI animated shorts that capture everyday school life, from guiding a struggling student to making sure every child in the room feels seen.

Premiered on 5 October 2026 at Dasein Academy of Art, Millerz Square, Kuala Lumpur, the shorts show both the struggle and the joy of the job, honouring the passion and effort teachers bring every day, which so often goes unnoticed. The collaboration marks Xiao Jie Jie’s first step onto campus, showing how a character IP can carry a meaningful message beyond retail and bring an ordinary story to life with warmth for students, educators and the wider community.