Main-Main x Van Gogh Alive

Main-Main partnered with Framemotion for the acclaimed Van Gogh Alive exhibition by Grande Experiences, hosting a curated on-site pop-up store and managing merchandise sales.

Set within the exhibition’s dynamic 360-degree digital projection environment, the pop-up spotlighted the celebrated Van Gogh BE@RBRICK as its signature showcase. As Van Gogh’s iconic brushstrokes swept across the space in living motion, Main-Main bridged the gap between immersive fine art and designer toy culture—giving visitors and collectors direct access to exclusive designer merchandise and tangible art collectibles right from the gallery floor.